KIDS Album Redesign
OVERVIEW
The goal of this project was to create a comprehensive visual system across multiple mediums. We began with selecting an album cover that we didn’t enjoy or didn’t feel was accurate in some type of way. I wanted to translate the visual language of KIDS into something that I felt better represented the music and themes of the album which center around the potential of kids and the serious state of the world.
Social Media
In addition to promotional material surrounding the album and tour, I created social media assets announcing a partnership between Ikea and Noga Erez. The partnership would result in fundraising via merchandise sales from the KIDS (Against the Machine) tour. IKEA’s company goals– to "create a better everyday life for the many people" align with Elifelet’s goals to provide better stability for children. The idea was that the proceeds from the merch would go towards providing safer and sustainable housing for Israeli refugee children.
