Michelob Ultra

OVERVIEW

Team ULTRA is dedicated to everyday athletes and community sports teams through micro-campaigns for niche audiences. From developing custom merch to giving a social media megaphone to the amazing things they accomplish, Team ULTRA celebrates the unsung superstars playing in gyms, courts, and stadiums across the nation.

Problem: Analogfolk NY needed our help at The Agency to create social media and print assets surrounding Team ULTRA’s rec leagues and their sporting events in line with Michelob’s brand.

Solution: Create dynamic, fun social media and print graphics that hype up the Team ULTRA players and support rec sports communities.

TEAM

Graphic Design: Ella Choi and Olivia Burgess

Team Ultra Activation

Across the country, rec sports teams were transformed and hyped up by Team Ultra. From the New York Marathon to the Venice Basketball League, Team Ultra would show up with surprise merchandise, gear, and spirit to support the players who’re a part of Team Ultra.